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The inclusive travel show “Leg Dump or All inclusive”, created with the support of Oschadbank and Visa, has collected more than 4 million views

Oschad News

This was announced at the presentation of the last episode of the project's second season in Kyiv recently. The show, in which its permanent host, war veteran Oleksandr Teren, together with other famous Ukrainians, inspects cities for barrier-free accessibility, also boasts other significant achievements on YouTube: 30 million views, 635 hours of viewing, and 60 thousand subscribers in six months. Vinnytsia, Lviv, Bukovel, Kyiv, Dnipro, Lutsk, Zhytomyr, Chernivtsi, and Odesa were the objects of the project's research. The last episode of the show was devoted to Barcelona - the authors of the project used this city as a kind of guideline for what level of barrier-free accessibility Ukrainian cities should achieve to be considered friendly to people with disabilities in the European sense.

The project was made possible thanks to Oschadbank and Visa. Helping to create the popular travel show was part of Oschad's inclusive program My Accessibility. This program involves internal changes to make the bank more friendly to people with disabilities and other groups of customers requiring special services. These changes include improving the physical accessibility of branches, introducing a special service model, and IT innovations. There are many initiatives of Oschadbank to help veterans in their rehabilitation, including financial assistance to the Superhumans Rehabilitation Center and cooperation with the Mindy Foundation in creating mobile rehabilitation modules for small towns. In addition, Oschad is actively involved in the information campaign on the implementation of barrier-free accessibility - in addition to co-financing the “Leg Dump” in March this year, the bank, together with Visa, held a large inclusive conference, and regularly cooperates with the media to draw the widest attention of Ukrainian society to inclusion. Oschadbank actively exchanges experience with other socially responsible businesses united by the Business Without Barriers community, which was created at the initiative of the First Lady of Ukraine Olena Zelenska.

“Currently, the authors of the project “Leg Dump or All inclusive” have no plans for the next seasons of the show. However, we hope that they will change their minds, because we saw in the last episode of the second season how much the situation with barrier-free accessibility in Ukraine differs from European realities. Projects like Leg Dump will be relevant for a long time to come. They are popular because they draw attention to the problems and, just as importantly, contribute to positive changes in the infrastructure of cities. That is why, in any case, Oschad will continue to support the public discussion on the need for reforms in this area, which is an important component of Ukraine's movement towards the European Union,” said Sergii Naumov, Chairman of the Management Board of Oschadbank.

The latest episode of the second season of the show “Leg Dump or All inclusive” is available here:  https://www.youtube.com/watch?v=SXLY49IT1LM

 

Oschad News

Oschadbank Press Center